Social Media Officer

Key roles and responsibilities

Responsible for creating, reviewing and editing content which will be published in the brand’s social media pages.
Will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure.
Expected to work simultaneously with the marketing team to maintain consistency between marketing campaigns and content published. 
Suggest newer ways and platforms to increase current customer segment and increase the target market.

Key Roles and Responsibilities
This section describes the primary duties and responsibilities to give an accurate, complete picture of the job. 

•    Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly
•    Creating content which will catch maximum customer interest in the targeted demographic. 
•    Writing and reviewing content for websites, social media pages and public communications.
•    Optimize Search Engine Optimization driven content and increase the site traffic.
•    Collaborating with agency and marketing team to decide on captions and other promotional material.
•    Measuring and monitoring brand website and social media traffic statistics.
•    Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
•    Suggesting new ways to improve the traffic by tapping into new platforms and channels.
•    Ensure that the content is in compliance with the copyright and data protection and local laws.
•    Maintain consistency in content and ensure alignment with the brand history and plans
•    Identify customers needs in relation to the company and write content to cater those needs
•    Update the website, social media and content pages periodically
•    Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership

Competencies